GEO Agency: Generative Engine Optimisation for UK Businesses
Generative engine optimisation, or GEO, is the work of getting your business recommended inside the answers produced by generative AI tools such as ChatGPT, Gemini and Perplexity. Traditional search hands people a list of links to sift through. Generative engines hand them a single, confident recommendation, and GEO decides whether that recommendation is you. As a UK GEO agency, we have won a client a £300,000-a-year property off one ChatGPT recommendation and driven 68 direct enquiries for a local firm without any ad spend.
What the work involves
Generative engine optimisation comes down to one thing: giving AI models every reason to name you and no reason to hesitate. That takes several pieces working together.
Content built to be quoted
Generative engines pull sentences and passages straight into their answers. We write and reshape your pages so the most useful lines are clear, self-contained and quotable, giving the engine something clean to lift and attribute to you.
Meaning made machine-readable
We add the structured data that removes doubt about what your pages describe. When an engine can map your services, locations and credentials without guessing, it recommends you with far more confidence.
A clearly defined business identity
Generative models favour businesses they can pin down. We tighten how your brand is described everywhere it appears, so the model recognises a single, coherent entity instead of a fuzzy set of half-matching mentions.
Presence in the sources models trust
A generated answer is only as good as the sources behind it. We work to get your business represented across the directories, publications and platforms that generative engines already draw on when they form a recommendation.
Tracking your share of answers
We monitor how often generative engines name you across ChatGPT, Gemini, Perplexity, Copilot and Google AI Overviews, turning something that feels invisible into a metric you can watch improve.
Proof
Being named by an AI engine is worth nothing unless it wins work. Here is what it has won for two UK businesses.
A £300,000-a-year property, won through ChatGPT.
When a prospective landlord asked ChatGPT who to trust with a premium London property, the engine named our client. That recommendation alone secured a property now letting at £1,700 a night, more than £300,000 a year, without a penny of advertising.
68 direct enquiries and an invitation to tender from an international hotel brand.
By reshaping this cleaning firm for generative search, with quotable service pages and clean structured data, we helped the site earn 68 direct enquiries and £30,000 or more in pipeline. One international hotel brand discovered them through AI search and invited them to tender.
GEO vs AEO vs SEO
GEO wins you recommendations. It shapes how generative models describe and choose businesses, so that when a model composes an answer, yours is the name it puts forward.
AEO, or answer engine optimisation, is the same discipline under a different name. The industry uses GEO and AEO interchangeably, and both aim to make your business the answer an AI engine returns.
SEO wins you clicks. It remains the foundation, earning your pages a place in the traditional results that generative engines still learn from.
We treat all three as a single practice, because the groundwork is shared. To see how it fits together, read about our wider approach to AI SEO. For a practical walkthrough, see our guide on how to rank on ChatGPT.
Engagements begin with a Foundation Sprint, then from £1,500 per month.
Frequently Asked Questions
Find out if AI is recommending you
Start with a free AI Visibility Audit. We will show you whether ChatGPT, Gemini, Perplexity and Google AI currently name your business, and what it takes to change that.