68 direct enquiries. £30,000+ in pipeline. One local business, found by AI.

A commercial cleaning company serving North West London: offices, medical practices and commercial premises. A crowded local market where most competitors fight over the same Google rankings, and where a single recurring contract can be worth thousands of pounds a year.

Starting in December 2025, we restructured their entire content strategy for AI-first search. Every service page rebuilt with answer-first formatting. FAQ schema across the site. Locally specific pages targeting the queries commercial buyers actually search. Content engineered to be cited by AI engines, not just ranked by Google.

The work targeted a channel most local businesses don't know exists: AI citations. When facilities managers and practice managers ask AI engines who can handle specialist commercial cleaning, our client is now among the answers, including for high-compliance queries like medical and GP surgery cleaning, where specificity and trust decide who gets cited.

The clearest sign of what this visibility delivers: an international hotel brand, searching for commercial cleaning partners, found our client through AI and Google search and invited them to tender for a cleaning contract. A local business, competing for opportunities that would once have gone only to national providers, because AI search put them in the room.