A direct booking website lets guests book with you directly instead of through Airbnb or Booking.com, saving you 15 to 20 percent in OTA commissions on every reservation. We build direct booking websites for short-let operators, serviced accommodation providers and holiday let owners, then run the SEO and AI search campaigns that fill them with guests.
Why short-let operators are moving to direct bookings
Every booking through an OTA costs you commission, control and the guest relationship. A direct booking website changes the economics: you keep the full nightly rate, you own the guest data for repeat bookings, and you are no longer one algorithm change away from losing your visibility. The operators winning right now run both: OTA listings for reach, and a direct booking site that converts their best guests at full margin.
What we build
Live availability and booking engine
Booking engine integration with Guesty, Hostaway, Lodgify and others, so guests book and pay in real time.
Property pages built for search
Every listing with structured data, so search engines and AI tools understand exactly what you offer.
Neighbourhood and city guides
Location content that ranks and converts, turning browsers into confident direct bookers.
Fast, mobile-first design
Built for speed and designed for the premium guest, on every device.
Live in weeks, not months
A launch-ready direct booking site without the agency timelines.
Then we fill it: SEO and AI search for short lets
A direct booking website only works if guests can find it. Our AI SEO practice gets short-let brands ranking on Google and cited by ChatGPT, Perplexity and Google AI, the places where high-value guests and landlords now search. Airbnb SEO gets you found inside one platform. We get you found everywhere else.
A £300,000-a-year property, won through ChatGPT.
We built the direct booking website for a luxury short-let provider in Central London, then ran their AI SEO. Within 28 days: 9,000+ Google impressions and page 1 above TripAdvisor and Hotels.com. Within 3 months: client-reported revenue up at least 20 percent, 600+ high-intent visitors a month, and an international landlord who found them through ChatGPT and signed a property now renting at £1,700 per night. Zero ad spend throughout.
Read the full case studyInvestment
Direct booking website builds are scoped individually to your portfolio and booking setup. AI SEO engagements start from £1,500 per month.
