AEO Agency: Answer Engine Optimisation for UK Businesses
AEO, or answer engine optimisation, is the practice of getting your business cited in the direct answers given by AI engines like ChatGPT, Perplexity and Google AI Overviews. Where traditional SEO competes for a ranking in a list, AEO competes to be the answer itself. We are a UK AEO agency with documented results: our work has won clients a £300,000-a-year property through a single ChatGPT recommendation and generated 68 direct enquiries for a local business with zero ad spend.
What an AEO agency actually does
Answer engine optimisation is not a single tactic. It is a set of foundations that, together, make your business easy for an AI engine to understand, trust and recommend.
Answer-first content engineering
We restructure your content so it directly answers the questions your customers ask, in the format AI engines prefer to quote. Clear definitions, concise summaries and supporting detail that reads well for people and parses cleanly for machines.
Structured data and schema architecture
We build the schema layer that tells AI engines what your pages mean, not just what they say. Organisation, service, FAQ and review markup that removes ambiguity and makes your business easy to cite with confidence.
Entity optimisation
We make sure AI engines understand exactly who you are, what you do and where you operate. A consistent, well-defined entity is what lets an engine recommend you rather than a competitor it understands more clearly.
Third party citation building
AI engines synthesise answers from sources they already trust. We earn your business a presence across those sources, so the wider web reinforces the same story your website tells.
Citation measurement
We track where and how often you are cited across ChatGPT, Perplexity, Gemini, Copilot and Google AI Overviews, so you can see your answer visibility grow rather than guess at it.
Proof
AEO is only worth doing if it moves revenue. Here is what it has done for two UK businesses.
A £300,000-a-year property, won through ChatGPT.
An international landlord researching who to trust asked ChatGPT for a recommendation, chose our client and signed a property now renting at £1,700 per night. That is over £300,000 a year, won through a single AI citation, with zero ad spend.
68 direct enquiries and an invitation to tender from an international hotel brand.
We rebuilt this cleaning company around answer-first content, FAQ schema and locally specific service pages. Since the work began the website has generated 68 direct enquiries worth £30,000 or more in pipeline, and an international hotel brand found them through AI search and invited them to tender.
AEO vs SEO vs GEO
SEO earns rankings. It positions your pages in the list of blue links a search engine returns, so more people click through to your site.
AEO earns answers. It positions your business inside the direct response an AI engine gives, so you are cited and recommended before the user ever looks at a list.
GEO, or generative engine optimisation, is a near-synonym for AEO, used interchangeably across the industry. Both describe the work of being chosen by generative AI.
We deliver all three as one practice, because they share the same foundations. If you want the wider picture, read about our approach to AI SEO, the umbrella term for optimising across every AI search surface. For a step-by-step primer, read our guide on how to rank on ChatGPT.
Engagements begin with a Foundation Sprint, then from £1,500 per month.
Frequently Asked Questions
See where AI can and cannot find you
Start with a free AI Visibility Audit. We will show you exactly where ChatGPT, Perplexity, Gemini and Google AI can see your business, and where the gaps are.